Muslim Tourist Experiential Value in Indonesian Halal Tourist Destination

Abstract

Halal Tourism is crucial to the Muslim Tourists in any destination. A Muslim has met a special need to fulfil his requirements while travelling. This paper aims to uncover the issues encountered on Muslim experiential value for Halal tourist destinations in order to ensure that Muslim tourists are satisfied with the Islamic attributes in a destination. Studies relating to the issues encountered on Muslim experiential value in Tourist destination is very limited within the tourism area. How can tourists be satisfied with their travels if they cannot go about their Muslim traditions as well? There is a need for greater study of Muslim experiential value because a lot of studies are solely conducted on products or shopping malls only. Hence, further research, could be done in order to uncover more issues pertaining to Muslim’s experiential value.  In addition, the present study presents the conceptual framework of Muslim experiential value in halal tourist destinations.