Corporate Social Responsibility and Company Reputation

A Conceptual Framework

Abstract

Developing countries are mostly world’s populated nations, hence, the implementation of corporate social responsibility (CSR) is considered as an expectation for a positive change of the continuous poverty, child labour, low or unpaid wages, higher levels of unemployment, corruptions and environmental problems. Bangladesh is not an exception in the CSR matter. Unfortunately, there seems to be a considerable gap between the knowledge and the participation of CSR activities in the public sector of developing country like Bangladesh. It is deplorable that CSR practices and initiatives are a matter of self-interest for most of the public listed companies in the country. Managers in the public listed companies are observed not to realise that there is an association between CSR activities and reputation. Therefore, the main objective of this paper is to build grounds for analysing the impact of CSR on company reputation. From previous literatures, the CSR dimensions include social, environment, workplace, marketplace and religious. The expected results can be used by the regulators, policymakers, academics, and managers with regards to the developments of Bangladesh public sector to understand that by investing more in CSR activities, company’s intangible asset would increase which will ensure long term success.