Information technology competence, supplier commitment, consumer satisfaction and operational performance of Omani retail industry

Abstract

In the emerging field of academic research on operational performance, studies linking information technology competence, supplier commitment, and consumer satisfaction to operational performance are gaining interest due to the importance of connecting these constructs. This study proposes an updated conceptual framework that links information technology competence, supplier commitment, and consumer satisfaction to the operational performance of the retail industry in Oman. Literature reviews from previous studies on operational performance in various sectors, such as telecommunications, luxury fashion, accommodation, and cosmetics, from many countries suggest that many factors influence operational performance. The retail industry has grown significantly and globally in the past few years. It has become significant for consumers due to the large supply of goods and ensuring the quality of what is consumed and used. Suppliers, information technology, and consumers must do their part to provide improved operational performance. Any failure or decline in operational performance has a significant impact on consumer demand and delivery of goods, as well as maintaining the continuity of the retail sector. Hence, this study is envisioned to provide original work in the theoretical development of linking information technology competence, supplier commitment, and consumer satisfaction to operational performance, which will benefit academicians and practitioners alike.