The impact of service quality dimensions and satisfaction among private higher vocational college students in Chengdu

Abstract

China is experiencing competition among higher vocational schools and institutions due to the continuous decline in the number of births. Ensuring the quality of higher education services is pertinent because it reflects the extent to which higher education services meet the needs of students as consumers and is also a specific measure of student satisfaction with vocational education. The objective of this study is to examine the impact of the service quality dimension on satisfaction among private higher vocational college students in Chengdu, China. A quantitative research method is used in this study and a survey instrument was developed mainly aimed at identifying the impacts between service dimension and student satisfaction. The selection of the respondents’ group was made through simple random sampling. The questionnaires were distributed to 379 respondents current students from private higher vocational colleges in Chengdu, Sichuan Province, between January to April of 2024. A total of 379 respondents responded to the distributed questionnaires. The coefficients indicate that all service quality dimensions comprising reliability, responsiveness, assurance, empathy and tangible significantly impact student satisfaction and support all hypotheses of this study. The conclusions drawn from the findings demonstrate that the service quality dimensions play a key role in influencing student satisfaction in private higher vocational colleges in Chengdu. The findings provide valuable insights for educational administrators to improve service quality and student satisfaction, ultimately contributing to the success of the colleges.