Cartoon illustration in teaching and learning research statistics

  • Nurul Hidayana Mohd Noor Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA (UiTM)
Keywords: cartoon illustration, perceived usability, student adoption, student engagement


Learning media is an essential element, and it can be used as a messenger to help students learn more efficiently. Media can stimulate students to acquire knowledge and skills. Therefore, applied media learning is used. Cartoons play an essential role as a very effective means of conveying information to all groups. A cartoon illustration can stimulate the ideas and maturity of a person in evaluating something's message. This study aims to examine the usability of the cartoon illustration known as Funky Figure as a teaching aid for learning Statistical Package for the Social Sciences (SPSS) and the indirect influence of student engagement towards the perceived usability of a cartoon illustration and student adoption. Quantitative research methods were used, and 203 undergraduate research students were selected using survey and purposive sampling. Data was analysed using SPSS v23.0 software, and descriptive statistical analysis was used to explain the demographic profile. Structural Equation Modeling (SEM) analysis method and bootstrapping were used to test hypotheses and the mediating effect of student engagement. SEM analysis shows that the model of student engagement is a full mediator between perceived usability and student adoption of cartoon illustrations. The implications of this study can guide educators in preparing learning suitable for the 21st-century generation.

How to Cite
Mohd Noor, N. H. (2024). Cartoon illustration in teaching and learning research statistics. Selangor Business Review, 9(1), 51-71. Retrieved from