Rahayu, Sri, Otto Fajarianto, and Rifda Fitrianty. “Assessment of Market Share and Brand Preference With Markov Chain and Factor Analysis Approach in East Java”. Selangor Business Review 8, no. 2 (January 3, 2024): 31-52. Accessed May 10, 2024. https://sbr.journals.unisel.edu.my/ojs/index.php/sbr/article/view/136.