Jaapar, Azlia, Nadya Abdullah, Muhammad Khairul Naqib Hairul Nizam, Ahmad Sabri Ismail, and Maziana Zainal Abidin. 2025. “Artificial Intelligence in Marketing: A Review of Adoption Drivers and Barriers in Malaysian Businesses”. Selangor Business Review 10 (2):164-80. https://sbr.journals.unisel.edu.my/index.php/sbr/article/view/224.