JAAPAR, Azlia; ABDULLAH, Nadya; HAIRUL NIZAM, Muhammad Khairul Naqib; ISMAIL, Ahmad Sabri; ZAINAL ABIDIN, Maziana. Artificial intelligence in marketing: A review of adoption drivers and barriers in Malaysian businesses. Selangor Business Review, [S. l.], v. 10, n. 2, p. 164–180, 2025. Disponível em: https://sbr.journals.unisel.edu.my/index.php/sbr/article/view/224. Acesso em: 30 jan. 2026.