RAHAYU, Sri; FAJARIANTO, Otto; FITRIANTY, Rifda. Assessment of Market Share and Brand Preference With Markov Chain and Factor Analysis Approach in East Java. Selangor Business Review, [S. l.], v. 8, n. 2, p. 31–52, 2024. Disponível em: https://sbr.journals.unisel.edu.my/index.php/sbr/article/view/136. Acesso em: 28 jun. 2025.