From intention to action: Biodegradable packaging use among licensed food handlers in Selangor

Abstract

Growing concern over the environmental impact of plastic waste in Malaysia particularly within the food sector has heightened demand for sustainable alternatives such as biodegradable food packaging. Despite government initiatives, including the Malaysian Roadmap Towards Zero Single-Use Plastics 2018–2030, negative perceptions of eco-friendly products among food artisans remain a significant barrier. This study aims to examine the influence of environmental concern, awareness, community practice, perceived value, and government support on purchase intention, and to analyse the relationship between purchase intention and purchase behaviour. A quantitative survey approach was employed, involving 150 licensed grocers. The data were analysed using descriptive statistics, correlation, and regression analysis. The results indicate that environmental awareness, perceived value, and government support significantly influence purchase intention, and there is a strong positive relationship between purchase intention and actual purchase behaviour. These findings are vital for policymakers and industry stakeholders in implementing effective strategies to encourage sustainable practices within Malaysia’s food sector.