Extrinsic motivation for continuous engagement of independent workers in the gig economy platform

Abstract

The rise in the number of people choosing to work on a project or freelance basis has contributed to the popularity of these types of work arrangements.  Notwithstanding the gig economy idea, discussions on work engagement, intention to participate, and continuous intention to participate occur among academics. However, the motivational elements that encourage continuous engagement in the gig economy have not been the subject of many studies. The study aims to examine the physical, emotional, and cognitive engagement of gig workers to quantify the independent employees’ continuous engagement. The survey questionnaire was used to collect data from 22 gig workers comprising food delivery riders of FoodPanda, GrabFood, and ShopeeFood around the Klang Valley area. The data were analysed utilising SPSS 28.0 software and it was found that Extrinsic motivation, such as social influences and economic motivation, are the determinants of continuous engagement.