Travel Motivation Among Foreign Muslim Tourist in Selangor

  • Kamisah Supian Universiti Selangor
  • Ida Farina Muhammad Yunus Faculty of Business and Accountancy, Universiti Selangor
  • Khairun Natasha Mohd Fazmi Faculty of Business and Accountancy, Universiti Selangor
  • Sharifah Hilmi Syed Abdullah Faculty of Business and Accountancy, Universiti Selangor
Keywords: travel motivation, Muslim tourist, tourism

Abstract

Tourists discover new frontiers by traveling around unfamiliar geographical territories that bring new tourism opportunities to satisfy the needs of visitors and responsibility in destinations. Due to a fast-growing segment of Halal tourism in the tourism market, the Malaysian government has introduced many Muslim-friendly tourism initiatives to attract Muslim tourists. This study is aimed to investigate the travel motivation among foreign Muslim tourists in Selangor. Using a convenient sampling approach, data were collected from 200 foreign Muslim tourists by distributing questionnaires. Statistical Package for Social Science (SPSS) software was used to analyse the collected data. Most of the foreign Muslim tourists (76%) found the information about travelling through the internet. The findings indicate that all factors of travel motivation have a significant positive correlation. The results contribute to the understanding of travel motivation among foreign Muslim tourists from both a tourist and a destination perspective. The findings can also be used by the various halal tourism stakeholders to plan their future strategies concerning halal tourism.

Published
2020-12-30
How to Cite
Supian, K., Muhammad Yunus, I. F., Mohd Fazmi, K. N., & Syed Abdullah, S. H. (2020). Travel Motivation Among Foreign Muslim Tourist in Selangor. Selangor Business Review, 5(2), 1-14. Retrieved from http://sbr.journals.unisel.edu.my/ojs/index.php/sbr/article/view/82